posted in Journal
By Ian Ashman
My favourite line in the old Richard Curtis movie “Four Weddings and a Funeral” is from the first wedding when guests Gareth and Scarlett greet one another (she is wearing an orange dress with a purple sash):
Gareth: Scarlotta! Fabulous dress. The ecclesiastical purple and the pagan orange symbolizing the mystical symbiosis in marriage between the heathen and Christian traditions? pause Scarlett: That's right.
We all know that colour has the power to inspire emotion and to speak volumes about the wearer. Take red – the colour of passion, anger, danger and adventure. Or blue the colour of serenity, of space and vast opportunity, of authority. Then there is purple – the colour of magic, the cosmos, mystery and royalty. Green is the symbol of ecology and the environment, of growth, rebirth and movement.
Why is it then that black and white dominate most women’s knicker drawers. Isn’t this a rather lost opportunity?
The power and use of colour was the foundation of the Scrumpies’ vision. We wanted to get women out of mono-chrome and into a rainbow of colours – to move them beyond those tired Fifty Shades. We wanted to harness the ability of colour to lift the spirits. Of course we understand that with knickers your audience is likely to be limited to you and your intimate circle but that is our very point.
Scrumpies are about you and how they make you feel when you put them on in the morning. Feast your eyes on the treasure trove of Scrumpies’ knickers from the freshness of the Gala fiesta to the sensual rich reds of Cherry Cox. We have included the bespoke charm with each knicker to keep a little of the sparkle and colour on the outside. Something to settle the eyes upon when you are squeezed onto the train to work or in that meeting that never seems to end. A reminder to yourself that life is best lived in colour so be sure to use all the crayons…